a.klaviyo.com: Klaviyo’s Invasive Email Tracking

Klaviyo’s tracker, a.klaviyo.com, monitors your interactions with marketing emails, collecting data for personalized business campaigns. This invades your privacy by profiling your behavior. Here’s what it does and how to resist.

What Is a.klaviyo.com?

This domain is part of Klaviyo’s infrastructure for email marketing and customer engagement. It tracks user responses to emails. As Privacy Auditors, we’re concerned about the depth of personal data collection this enables.

Data It Collects

When you interact with Klaviyo-powered emails, it captures:

• IP Address: Links your activity to a physical location.
• Email Address: Captures your identifier for tracking.
• User ID: Assigns a unique tag for cross-session profiling.
• Email Interactions: Logs opens, clicks, and responses.
• Browsing History: Tracks sites visited from email links.
• Device ID: Identifies your specific device for tracking.
• User-Agent: Notes browser and OS, like ‘Chrome 120.0’.
• Timestamps: Marks every event with precise timing.

This builds a detailed profile of your email behavior.

Who Gets Your Data?

Klaviyo shares your information with:

• Business Client: Companies using Klaviyo access your interaction data.
• Third-Party Analytics Partner: Analyzes your behavior for campaigns.
• Cloud Provider: Stores your data on their servers.
• Government Entity: Complies with legal requests, potentially sharing your IP or email.

How to Protect Yourself

Privacy Auditors are committed to defending your digital privacy. Here’s how to block Klaviyo’s tracking:

• Use Tracker Blockers: Install extensions or Privacy Auditor’s service to stop scripts from this domain.
• Mask with a VPN: Hide your IP using a tool like Mullvad.
• Choose Privacy Browsers: Opt for Firefox with strict settings or Tor.
• Disable Email Tracking: Use email clients that block tracking pixels.
• Clear Cookies: Wipe cookies regularly to disrupt tracking.

Combine these defenses to limit Klaviyo’s data collection.

Sources

• Klaviyo Privacy Policy: https://www.klaviyo.com/legal/privacy-policy
• Klaviyo Documentation: https://help.klaviyo.com/

This is a legal disclaimer. All information is provided for educational purposes only.