aamt.today.com: How Today Show Tracks Your Interactions

The Today show’s tracker, aamt.today.com, keeps a close eye on your activity on their site. It collects data to profile your interests for targeted ads, invading your privacy. Here’s what it does and how to fight back.

What Is aamt.today.com?

This domain belongs to NBCUniversal’s tracking system for the Today show website. It monitors user behavior to feed ad and content personalization. As Privacy Auditors, we’re concerned about its invasive data collection.

Data It Collects

When you visit Today, it captures:

• IP Address: Identifies your location.
• Browsing Behavior: Tracks content viewed.
• Click Data: Logs interactions with ads or content.
• User ID: Connects actions if logged in.
• Device Information: Records browser and OS.
• Session ID: Links activity in one visit.
• Cookie IDs: Follows you across sessions.
• Page URLs: Notes specific content.
• Referrer URLs: Tracks origin site.
• Timestamps: Logs precise times.

This creates a detailed map of your content preferences.

Who Gets Your Data?

NBCUniversal shares your data with:

• Internal Team: For content and ad customization.
• Third-Party Ad Network: For targeted ads.
• Analytics Provider: For behavior analysis.
• Government Entity: If legally compelled.

How to Protect Yourself

Protect your privacy with these steps:

• Block Trackers: Stop aamt.today.com with Privacy Auditor.
• Use a VPN: Hide your IP with Mullvad.
• Privacy Browser: Use Firefox or Tor.
• Cookie Control: Clear or block cookies.

Combine these for better defense.

Sources

• NBCUniversal Privacy Policy: https://www.nbcuniversal.com/privacy

This is a legal disclaimer. All information is provided for educational purposes only.