ads.the-sun.com: How The Sun Tracks Your Reading Habits for Ads

The Sun’s tracker, ads.the-sun.com, monitors your activity on their news platform. It collects data to profile your interests for targeted ads, invading your privacy. Here’s the breakdown and how to resist.

What Is ads.the-sun.com?

This domain is part of The Sun’s ad system under News Corp, tracking user behavior to deliver personalized advertisements. As Privacy Auditors, we’re concerned about its invasive data collection.

Data It Collects

When you read on The Sun, it captures:

• IP Address: Reveals your location.
• Browsing Behavior: Tracks articles and sections.
• Ad Interactions: Logs clicks and views.
• User ID: Ties actions if logged in.
• Device Info: Records browser and OS.
• Cookie IDs: Follows you across sessions.
• Session ID: Tracks single-visit activity.
• Page URLs: Notes specific content.
• Timestamps: Logs precise times.

This builds a detailed ad profile of your news consumption.

Who Gets Your Data?

The Sun shares your data with:

• News Corp Internal Ad Team: For targeting and analytics.
• Third-Party Advertiser: For personalized campaigns.
• Marketing Partner: For profiling.
• Government Entity: If legally required.

How to Protect Yourself

Defend your privacy with these steps:

• Block Trackers: Stop ads.the-sun.com with Privacy Auditor.
• Use a VPN: Hide your IP with Mullvad.
• Privacy Browser: Opt for Firefox or Tor.
• Manage Cookies: Clear or block them.

Layer these for better protection.

Sources

• The Sun Privacy Policy: https://www.thesun.co.uk/privacy/

This is a legal disclaimer. All information is provided for educational purposes only.