apex.go.sonobi.com: How Sonobi Tracks You for Ads

Sonobi’s tracker, apex.go.sonobi.com, collects data on your online activity to fuel real-time ad bidding. This invasive tracking builds detailed profiles for advertisers, compromising your privacy. Here’s what it does.

What Is apex.go.sonobi.com?

This domain is part of Sonobi’s adtech platform, monitoring your behavior to facilitate ad auctions. It gathers extensive data for targeted advertising, which is a major privacy concern. As Privacy Auditors, we’re alarmed by this intrusion.

Data It Collects

When you browse, it captures:

• IP Address: Tracks your location for targeting.
• Browsing History: Logs sites and content categories.
• Ad Interactions: Records clicks and impressions.
• Cookie IDs: Uses identifiers for cross-site tracking.
• Device Type: Identifies your phone or desktop.
• Browser Type: Notes specifics like Chrome 122.0.

This data fuels ad auctions with your profile.

Who Gets Your Data?

Your information is shared with:

• Advertiser: Participants in Sonobi’s ad auctions.
• Third-Party DSP: Processes bids and targeting data.
• Government Entity: If legally required, per Sonobi’s policy.

How to Protect Yourself

At Privacy Auditors, we’re committed to your privacy. Here’s how to block this tracker:

• Use Ad Blockers: Privacy Auditor’s paid service stops apex.go.sonobi.com scripts.
• Mask with a VPN: Hide your IP using a VPN like Mullvad.
• Switch Browsers: Use Firefox with tracking protection or Tor Browser.
• Clear Cookies: Delete tracking cookies regularly.

Combine these steps to reduce ad tracking risks.

Sources

• Sonobi Privacy Policy: https://sonobi.com/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.