api.rlcdn.com: LiveRamp’s Invasive Identity Tracking

LiveRamp’s tracker, api.rlcdn.com, follows your online identity and behavior to fuel its data connectivity platform for ad targeting. This invasive profiling strips your privacy, and Privacy Auditors are here to reveal it.

What Is api.rlcdn.com?

This domain belongs to LiveRamp, a data connectivity platform. It gathers data to link your online identity across platforms, building intrusive profiles for advertisers at the cost of your anonymity.

Data It Collects

It captures:

• Geolocation: Pulls lat/long from IP, down to city level.
• IP Address: Ties to real-world locations.
• Device ID: Tracks across devices with identifiers.
• Ad Interactions: Logs clicks and impressions.
• Browser Fingerprint: Captures plugins for profiling.
• User-Agent: Records ‘Mozilla/5.0 (Android 14).’
• Session ID: Links actions for surveillance.
• Page URL: Notes visited URLs.
• Referrer URL: Tracks your origin.
• Timestamps: Logs to the millisecond.

This maps your identity in detail.

Who Gets Your Data?

Your data is shared with:

• LiveRamp Client: Feeds advertisers for targeting.
• Third-Party Adtech Partner: Uses for ad delivery.
• Cloud Provider: Processes via hosting.
• Government Entity: Shares IP and device data on request.

How to Protect Yourself

Privacy Auditors stand with you:

• Block Trackers: Stop api.rlcdn.com with Privacy Auditor’s paid service.
• Use a VPN: Hide IP with Mullvad.
• Switch Browsers: Opt for Firefox or Tor.
• Disable JavaScript: Halt scripts with NoScript.
• Clear Cookies: Wipe tracking data often.

Combine these for strong privacy.

Sources

• LiveRamp Privacy Policy: https://liveramp.com/privacy/

This is a legal disclaimer. All information is provided for educational purposes only.