api2.branch.io: Branch Metrics’ Invasive Journey Tracker

The domain api2.branch.io belongs to Branch Metrics, a company specializing in marketing attribution. It traces your path across apps and websites, compromising your privacy for campaign tracking.

What Is api2.branch.io?

This API endpoint monitors your interactions to connect user journeys for Branch’s clients. It’s a privacy threat, and we’re exposing how it invades your digital life.

Data It Collects

When active, it captures:

• IP Address: Locates your network and approximate area.
• Device ID: Tags your device with a unique identifier.
• App Interactions: Logs clicks, installs, and in-app behavior.
• Cookie IDs: Tracks you across sessions and platforms.
• Referrer Data: Records sources like ad campaigns or links.

This links your actions into a detailed marketing profile.

Who Gets Your Data?

Your information is passed to:

• Marketing Client: Uses Branch data for campaign insights.
• Third-Party Ad Network: Analyzes attribution for ad targeting.
• Cloud Provider: Stores data on Branch’s behalf.

How to Protect Yourself

Defend your privacy with:

• Tracker Blockers: Stop api2.branch.io with privacy tools.
• VPN Services: Mask your IP with Mullvad or similar.
• Limit App Usage: Avoid apps using Branch for tracking.

Sources

• Branch Privacy Policy: https://branch.io/policies/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.