at.cbsi.com: How CBS Interactive Tracks Your Engagement

CBS Interactive’s tracker, at.cbsi.com, watches your content and ad interactions on CBS sites, collecting data to profile your interests for targeted advertising. This invasive tracking jeopardizes your privacy. Here’s what it does and how to resist.

What Is at.cbsi.com?

This domain supports CBS Interactive, part of Paramount Global, tracking user behavior on CBS properties for analytics and ads. Privacy Auditors are alarmed by its data collection scope.

Data It Collects

When you browse CBS sites, it captures:

• IP Address: Links your actions to a location.
• Geolocation: Approximates position via IP.
• Content Interactions: Tracks articles and videos viewed.
• Ad Interactions: Logs clicks and ad impressions.
• User ID: Follows you across sessions.
• Device Info: Notes browser and OS details.
• Session ID: Monitors activity in one visit.
• Cookie IDs: Tags for ongoing tracking.

This data builds a profile of your content preferences.

Who Gets Your Data?

CBS Interactive shares your information with:

• Internal Teams: For content and ad analytics.
• Advertisers: For targeted campaigns.
• Cloud Providers: Hosting your data.
• Government Entities: Sharing IP or IDs on legal demand.

How to Protect Yourself

Privacy Auditors Institute recommends these steps:

• Block Trackers: Stop at.cbsi.com with Privacy Auditor tools.
• Use a VPN: Hide your IP with Mullvad.
• Switch to Privacy Browsers: Firefox or Tor for safety.
• Disable JavaScript: Stops scripts, though sites may fail.
• Clear Cookies: Wipe tags frequently.

Combine these for a strong privacy defense.

Sources

• CBS Interactive Privacy Policy: https://www.cbsinteractive.com/legal/cbsi/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.