ats.rlcdn.com: LiveRamp Tracker Exposed | Privacy Auditor

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ats.rlcdn.com: How LiveRamp Builds Your Ad Profile

The domain ats.rlcdn.com is a tracking tool by LiveRamp, designed to collect data on your online activities. It fuels their identity resolution system for ad targeting, compromising your privacy.

What Is ats.rlcdn.com?

This tracker logs your web behavior to link your identity across platforms. It creates a detailed profile for advertisers, invading your personal space.

Data It Collects

It gathers:

  • IP Address: Connects your activity to a location.
  • Cookie IDs: Uses tags like ‘_rlid’ to follow you.
  • Device ID: Identifies your specific device.
  • Browsing History: Records sites you visit.
  • User Agent: Notes browser and OS details.
  • Behavioral Data: Tracks ad interactions.

This data paints a vivid picture of your habits.

Who Gets Your Data?

Shared with:

  • LiveRamp: For identity linking and ads.
  • Third-party advertiser: For targeted marketing.
  • Data broker: For profile building.
  • Cloud provider: Like AWS for storage.
  • Government entity: If legally required.

How to Protect Yourself

  • Block Cookies: Reject tracking tags.
  • Use a VPN: Hide your IP address.
  • Install Ad Blockers: Stop trackers with tools like uBlock.

Sources

Warning

The ats.rlcdn.com tracker grabs your IP address and device ID. Guard your privacy with VPNs and blockers.

This is a legal disclaimer. All information is provided for educational purposes only.

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