cdn.prod.uidapi.com: The Trade Desk Syncs Your Identity for Ads

The Trade Desk, through cdn.prod.uidapi.com, operates a tracker for Unified ID, syncing your identity across platforms to build a unified profile for ad targeting. It erodes your privacy by linking your online presence for advertisers.

What Is cdn.prod.uidapi.com?

This domain supports Unified ID, an initiative by The Trade Desk to replace cookies with a persistent identity framework. It tracks and connects user IDs across sites and devices, ignoring your privacy rights.

Data It Collects

When active, it captures:

• IP Address: Identifies your location via network data.
• User ID: Assigns a unique tag for cross-platform tracking.
• Browser Fingerprint: Builds a device-specific profile.
• Cookie IDs: Uses persistent tags for continuity.
• Device ID: Links hardware for cross-device tracking.
• Ad Interaction: Records clicks and views on ads.
• Page URL: Logs pages visited during tracking.
• Timestamps: Captures precise interaction times.

This data creates a unified identity for ad targeting.

Who Gets Your Data?

Your information is distributed to:

• Advertiser: Uses The Trade Desk for ad campaigns.
• Publisher: Integrates Unified ID for identity resolution.
• Adtech partner: Operates in the programmatic ecosystem.
• Third-party data broker: Enhances user profiles.

How to Protect Yourself

Defend your privacy with these steps:

• Block Trackers: Use tools to stop cdn.prod.uidapi.com scripts.
• Mask IP: Hide your location with a VPN.
• Privacy Browsers: Opt for Tor or strict Firefox settings.
• Disable JavaScript: Halt scripts, though sites may break.
• Clear Cookies: Delete tracking cookies regularly.

Stack these for better privacy protection.

Sources

• The Trade Desk Privacy Policy: https://www.thetradedesk.com/us/privacy

This is a legal disclaimer. All information is provided for educational purposes only.