ensighten.bhphoto.com: How B&H Photo Tracks Your Shopping

The domain ensighten.bhphoto.com uses Ensighten’s technology to monitor your activity on the B&H Photo website. It gathers data on your shopping habits for marketing, eroding your privacy. Here’s the breakdown and defense tactics.

What Is ensighten.bhphoto.com?

Ensighten is a tag management system B&H Photo uses to track user interactions. It logs your clicks and browsing to feed marketing campaigns, often without clear user awareness.

Data It Collects

When you browse B&H Photo, it captures:

• IP Address: Links your actions to a location.
• Browsing Behavior: Records viewed pages and clicked items.
• Click Data: Tracks specific actions like cart additions.
• Session ID: Connects visit actions into one profile.
• Cookie IDs: Tags you for repeat tracking.
• Device Details: Logs browser and device info.
• Referrer URL: Notes your prior source.

This builds a shopper profile for targeted ads.

Who Gets Your Data?

Ensighten and B&H share data with:

• B&H Photo: Uses data for marketing strategies.
• Ensighten Partner: Aggregates data for analytics.
• Third-Party Advertiser: Targets you based on behavior.
• Cloud Hosting Provider: Stores your information.
• Legal Entity: Accesses data under legal pressure.

How to Protect Yourself

Privacy Auditor helps you resist such tracking:

• Block Trackers: Use uBlock Origin to stop scripts.
• Use a VPN: Mask your IP with a tool like Mullvad.
• Delete Cookies: Clear tracking tags regularly.
• Anonymous Browsing: Opt for Tor or strict Firefox settings.

Combine these for maximum effect.

Sources

• Ensighten Privacy Policy: https://www.ensighten.com/privacy-policy/
• B&H Photo Privacy Policy: https://www.bhphotovideo.com/find/HelpCenter/PrivacyPolicy.jsp

This is a legal disclaimer. All information is provided for educational purposes only.