he.lijit.com: Lijit Tracker Exposed | Privacy Auditor

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he.lijit.com: How Lijit Tracks You for Ads

Sovrn’s tracker, he.lijit.com, shadows your online activity to deliver targeted ads through its Lijit platform. This invasive monitoring erodes your privacy for advertising profit. Here’s what it collects and how to resist.

What Is he.lijit.com?

Lijit, operated by Sovrn, uses he.lijit.com to monitor your browsing for personalized ad delivery. It gathers data across websites, undermining your anonymity. As Privacy Auditors, we’re concerned about this surveillance.

Data It Collects

When you’re on a site with Lijit, it logs:

  • IP Address: Pinpoints your location, often to city level.
  • Browser Fingerprint: Combines settings to identify you uniquely.
  • User ID: Tags you for long-term tracking.
  • Session ID: Connects actions in a single visit.
  • Page URL: Records every page you access.
  • Referrer URL: Tracks where you came from.
  • Ad Interaction: Logs ad clicks with ad ID and timestamp.
  • Timestamps: Captures actions with millisecond timing.
  • Cookie IDs: Uses identifiers for ongoing monitoring.

This builds a detailed ad profile based on your behavior.

Who Gets Your Data?

Sovrn shares your information with:

  • Advertiser: Targets you via Lijit campaigns.
  • Ad exchange platform: Bids on your profile in real-time auctions.
  • Third-party data broker: Aggregates profiles for ad targeting.
  • Legal authority: Accesses data under legal demands.

How to Protect Yourself

At Privacy Auditors Institute, we’re dedicated to safeguarding your privacy. Here’s how to block Lijit tracking:

  • Use Tracker Blockers: Deploy Privacy Auditor tools to stop he.lijit.com scripts.
  • Mask with a VPN: Hide your IP with a VPN like Mullvad to obscure location.
  • Switch to Privacy Browsers: Use Firefox with strict settings or Tor Browser.
  • Disable JavaScript: Prevent tracking scripts, though sites may break.
  • Clear Cookies Often: Wipe tracking cookies to disrupt profiling.

Combine these defenses to limit exposure to trackers like Lijit.

Sources

Data is sourced from:

Warning

The he.lijit.com tracker grabs invasive data like your IP address and ad interactions. Protect yourself with Privacy Auditor’s blocking tools, a VPN like Mullvad, and our privacy expertise.

Explore Privacy Tips

This is a legal disclaimer. All information is provided for educational purposes only.

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