i.liadm.com: How LiveIntent Tracks Your Email Activity

LiveIntent’s tracker, i.liadm.com, monitors your interactions with ads in emails to deliver targeted advertising. This invasive tracking erodes your privacy for profit. Here’s what it collects and how to resist.

What Is i.liadm.com?

LiveIntent is an ad platform that uses i.liadm.com to track your behavior in emails for personalized ad delivery. It gathers data across email campaigns, undermining your anonymity. As Privacy Auditors, we’re concerned about this surveillance.

Data It Collects

When you interact with an email using LiveIntent, it logs:

• IP Address: Pinpoints your location, often to city level.
• Browser Fingerprint: Combines settings to identify you uniquely.
• User ID: Tags you for long-term tracking.
• Session ID: Connects actions in a single session.
• Email Interaction: Logs clicks on ads or links in emails.
• Page URL: Records pages accessed via email links.
• Referrer URL: Tracks where you came from.
• Timestamps: Captures actions with millisecond timing.
• Cookie IDs: Uses identifiers for ongoing monitoring.

This builds a detailed ad profile based on your email behavior.

Who Gets Your Data?

LiveIntent shares your information with:

• Advertiser: Targets you via email ad campaigns.
• Ad exchange platform: Bids on your profile in real-time auctions.
• Third-party data broker: Aggregates profiles for ad targeting.
• Legal authority: Accesses data under legal demands.

How to Protect Yourself

At Privacy Auditors Institute, we’re dedicated to safeguarding your privacy. Here’s how to block LiveIntent tracking:

• Use Tracker Blockers: Deploy Privacy Auditor tools to stop i.liadm.com scripts.
• Mask with a VPN: Hide your IP with a VPN like Mullvad to obscure location.
• Switch to Privacy Browsers: Use Firefox with strict settings or Tor Browser.
• Disable JavaScript: Prevent tracking scripts, though functionality may suffer.
• Clear Cookies Often: Wipe tracking cookies to disrupt profiling.

Combine these defenses to limit exposure to trackers like LiveIntent.

Sources

Data is sourced from:

• LiveIntent Privacy Policy: https://www.liveintent.com/privacy-policy/
• LiveIntent Website: https://www.liveintent.com/

This is a legal disclaimer. All information is provided for educational purposes only.