id.rlcdn.com: LiveRamp’s Invasive Identity Tracking

LiveRamp operates id.rlcdn.com to collect your online identity data, linking profiles across devices in a way that compromises privacy. This tracker logs personal details. Discover its impact and how to block it.

What Is id.rlcdn.com?

This domain belongs to LiveRamp, a data connectivity platform. It invades your privacy by tracking and linking your identity across platforms.

Data It Collects

It grabs:

• IP Address: Ties activity to location.
• Geolocation: Pulls position from IP.
• Cookie IDs: Uses _rl_id for tracking.
• Device ID: Identifies your device.
• Browsing History: Records sites visited.
• Ad Interactions: Logs clicks and impressions.
• Browser Type: Notes Firefox 128.0.
• Operating System: Captures macOS 14.5.
• User-Agent String: Logs browser data.

This builds a cross-device profile.

Who Gets Your Data?

LiveRamp shares with:

• Advertiser: Uses data for identity resolution.
• Third-party ad platform: Syncs user data.
• Marketing partner: Leverages cross-device insights.
• Cloud provider: Hosts identity profiles.

How to Protect Yourself

Shield privacy with:

• Tracker Blockers: Stop id.rlcdn.com via Privacy Auditor.
• VPN Services: Hide IP with Mullvad.
• Privacy Browsers: Use Firefox for safety.
• Cookie Clearing: Remove cookies often.

Use multiple layers for defense.

Sources

• LiveRamp Privacy Policy: https://liveramp.com/privacy/

This is a legal disclaimer. All information is provided for educational purposes only.