identity.mparticle.com: How mParticle Builds Your Marketing Profile

mParticle’s tracker, identity.mparticle.com, focuses on linking your identity across apps and websites. It gathers personal and behavioral data to create comprehensive user profiles for marketing, which severely impacts your privacy. Here’s the breakdown.

What Is identity.mparticle.com?

This domain is part of mParticle, a customer data platform used by businesses to unify user information. It tracks identities to connect your actions across different services, enabling targeted advertising and analytics at the expense of your anonymity.

Data It Collects

When you interact with an app or site using mParticle, it grabs:

• User ID: A unique code linking your actions across platforms.
• IP Address: Pinpoints your location, often tied to your home or work.
• Device ID: Captures identifiers like IDFA or Android ID for tracking.
• Email Address: Links profiles if you’ve shared it with the app.
• Phone Number: Connects to your identity if provided.
• Behavioral Data: Logs how you use apps, including interaction patterns.
• Session ID: Tracks your activity during one app or site visit.
• Timestamps: Records every action with exact timing.

This builds a detailed picture of who you are and what you do online.

Who Gets Your Data?

mParticle shares your information with:

• Marketing Firms: Companies using mParticle to integrate customer data.
• Third-Party Advertisers: Entities targeting you based on your profile.
• Cloud Providers: Services like AWS storing your tracked data.
• Legal Authorities: Data handed over if required by law.

How to Protect Yourself

At Privacy Auditor, we aim to protect your digital footprint. Here’s how to reduce tracking by identity.mparticle.com:

• Install Tracker Blockers: Use Privacy Auditor’s paid service to block mParticle scripts.
• Use a VPN: Mask your IP with a VPN like Mullvad to hide your location.
• Choose Privacy Browsers: Opt for Firefox with tracking protection or Tor Browser.
• Disable JavaScript: Stop scripts with browser settings or NoScript, though functionality may suffer.
• Clear Cookies Often: Delete tracking cookies to break cross-session links.

Layer these protections for maximum privacy.

Sources

• mParticle Privacy Policy: https://www.mparticle.com/privacy-policy/
• mParticle Documentation: https://docs.mparticle.com/

This is a legal disclaimer. All information is provided for educational purposes only.