micro.rubiconproject.com: Rubicon Project Tracks for Programmatic Ads

Rubicon Project’s tracker micro.rubiconproject.com invades your privacy by monitoring your online activity to build ad preference profiles for programmatic advertising. This intrusive tracking strips away your anonymity for profit. Privacy Auditors expose such ad tech.

What Is micro.rubiconproject.com?

This domain powers Rubicon Project (now Magnite), a programmatic ad platform. It logs your interactions to tailor ads via real-time bidding, compromising your personal data with every impression.

Data It Collects

When you encounter Rubicon ads, it captures:

• IP Address: Reveals your online location, tied to physical spots.
• Browsing History: Tracks sites visited and ad impressions.
• Ad Interactions: Logs ad clicks and views with timestamps.
• Cookie IDs: Assigns unique tags like khaos for cross-site monitoring.
• Device Type: Notes mobile or desktop with model details.
• Browser Type: Records browser, e.g., ‘Chrome 123.0’.
• Operating System: Captures OS like ‘Android 14’.
• Page URL: Tracks exact ad page with query parameters.
• Referrer URL: Notes source like a content link.
• Timestamps: Logs actions with precise timing.

This data fuels targeted ads, eroding your privacy.

Who Gets Your Data?

Rubicon Project shares your information with:

• Rubicon Project Clients: Advertisers targeting via programmatic ads.
• Third-party Adtech Partner: Receives data via real-time bidding.
• Analytics Vendor: Processes behavioral data.
• Government Authority: Data disclosed under legal mandates.

How to Protect Yourself

Privacy Auditors Institute fights for your digital privacy. Block Rubicon tracking with these steps:

• Install Tracker Blockers: Use Privacy Auditor tools to stop micro.rubiconproject.com scripts.
• Mask with a VPN: Hide your IP using a VPN like Mullvad.
• Use Privacy Browsers: Opt for Firefox or Tor to resist tracking.
• Disable JavaScript: Block scripts, though it may affect functionality.
• Clear Cookies Often: Erase cookies to disrupt profiling.

Combine these tactics for a stronger shield against ad trackers.

Sources

Information sourced from:

• Magnite Privacy Policy: https://www.magnite.com/legal/advertising-technology-privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.