mobile.yandexadexchange.net: Yandex Tracks Your Mobile Ads

Yandex’s tracker mobile.yandexadexchange.net invades your privacy by collecting data on your mobile activity to build ad preference profiles for their advertising exchange. This intrusive monitoring strips away your anonymity. Privacy Auditors reveal such data collection.

What Is mobile.yandexadexchange.net?

This domain supports Yandex’s mobile ad exchange, logging your interactions with ads and apps to tailor campaigns. It fuels targeted advertising, compromising your personal data security.

Data It Collects

When you use Yandex-integrated apps, it captures:

• Geolocation: Extracts precise lat/long from IP or GPS data.
• IP Address: Identifies your online location, tied to physical places.
• Ad Interactions: Tracks ad clicks and views with timestamps.
• Device ID: Records unique identifiers like Yandex ad ID.
• Browsing History: Logs in-app and web activity.
• Cookie IDs: Assigns tracking tags for cross-platform monitoring.
• Device Type: Notes mobile model like ‘Huawei P40’.
• Browser Type: Captures in-app browser details.
• Operating System: Logs OS like ‘Android 12’.
• Timestamps: Records actions with millisecond accuracy.

This deep data haul builds a precise ad profile, invading your privacy.

Who Gets Your Data?

Yandex shares your information with:

• Yandex Ad Network: Uses data for personalized ad delivery.
• Third-party Adtech Partner: Receives data via real-time bidding.
• Analytics Vendor: Processes mobile user data.
• Government Entity: Data disclosed under legal requests per transparency report.

How to Protect Yourself

Privacy Auditors Institute champions your digital privacy. Counter Yandex tracking with these steps:

• Use Tracker Blockers: Block mobile.yandexadexchange.net with Privacy Auditor tools.
• Hide with a VPN: Mask your IP using a VPN like Mullvad.
• Limit App Permissions: Restrict Yandex app access to location and data.
• Disable JavaScript: Stop in-app tracking scripts, though functionality may suffer.
• Clear Data Regularly: Reset app data to disrupt profiling.

Layer these defenses to resist Yandex’s invasive ad tracking.

Sources

Data sourced from:

• Yandex Privacy Policy: https://yandex.com/legal/confidential/

This is a legal disclaimer. All information is provided for educational purposes only.