mssl.fwmrm.net: FreeWheel Tracks Your Video Ad Behavior

The mssl.fwmrm.net domain belongs to FreeWheel, a video advertising platform that collects data on your ad interactions to build targeted profiles. This invasive tracking compromises your privacy. Here’s what it does and how to resist.

What Is mssl.fwmrm.net?

FreeWheel serves video ads and uses domains like mssl.fwmrm.net to log user behavior during ad exposure. It tracks views and clicks to refine ad targeting, disregarding your privacy. As Privacy Auditors, we’re concerned about this surveillance.

Data It Collects

When you watch a video with FreeWheel ads, it grabs:

• IP Address: Links to your approximate location.
• Device ID: Captures mobile ad IDs like GAID/IDFA.
• Ad Interaction Data: Logs views, clicks, and completion rates.
• Geolocation: Estimates location from IP or settings.
• Browsing Data: Tracks URLs tied to ad exposure.
• User-Agent: Records browser/OS like ‘Chrome 121.0’.
• Cookie IDs: Uses identifiers for cross-site tracking.
• Session Data: Links actions to a unique identifier.

This builds a detailed ad interaction profile.

Who Gets Your Data?

Your data is shared with:

• Video Content Provider: Using FreeWheel’s ad platform.
• Third-Party Advertiser: In FreeWheel’s network.
• Data Partner: For ad analytics and targeting.
• Government Entity: FreeWheel complies with legal requests.

How to Protect Yourself

Privacy Auditors stand for your digital rights. Block mssl.fwmrm.net with:

• Tracker Blockers: Use Privacy Auditor tools to stop scripts.
• VPN Services: Hide your IP with Mullvad.
• Privacy Browsers: Opt for Firefox with tracking protection.
• Cookie Management: Clear cookies regularly.

Combine these for stronger defense against ad trackers.

Sources

• FreeWheel Privacy Policy: https://www.freewheel.com/privacy-policy
• FreeWheel Documentation: https://www.freewheel.com/platform

This is a legal disclaimer. All information is provided for educational purposes only.