p.liadm.com: LiveIntent’s Invasive Email Tracking

LiveIntent’s tracker, p.liadm.com, monitors your email interactions and browsing behavior, collecting data to profile you for targeted ads. This invades your privacy by linking your email activity to online habits. Here’s what it does and how to resist.

What Is p.liadm.com?

This domain belongs to LiveIntent, an ad platform specializing in email marketing and identity resolution. It tracks user actions in newsletters and web visits, compromising your privacy for ad personalization. As Privacy Auditors, we’re alarmed by its data collection scope.

Data It Collects

When you interact with LiveIntent-powered emails, it captures:

• IP Address: Your network location, tied to physical addresses.
• Email Interactions: Opens, clicks, and timestamps in newsletters.
• Geolocation: Lat/long derived from IP for regional ads.
• Device ID: Unique identifiers for cross-platform tracking.
• Browsing History: URLs visited tied to email campaigns.
• Cookie IDs: Persistent trackers like liadm for profiling.
• Browser Type: Chrome or Firefox, with version details.
• Operating System: Windows or macOS, including builds.
• Page URL: Full path of pages linked from emails.
• Timestamps: Precise timing of email and web interactions.

This builds a detailed link between your email and browsing behavior.

Who Gets Your Data?

LiveIntent shares your information with:

• LiveIntent internal system for identity resolution and ad targeting.
• Third-party advertiser for personalized campaigns.
• Data broker in the adtech ecosystem for user profiling.
• Government authority upon legal request, per compliance policies.

How to Protect Yourself

As Privacy Auditors, we suggest these steps to block LiveIntent:

• Use Tracker Blockers: Tools like Privacy Auditor can disable p.liadm.com scripts.
• Mask IP: Use a VPN like Mullvad to hide your location.
• Clear Cookies: Delete email tracking cookies regularly to stop profiling.
• Avoid Email Links: Refrain from clicking links in marketing emails.

Combine these for better privacy.

Sources

• LiveIntent Privacy Policy: https://www.liveintent.com/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.