p.yotpo.com: Yotpo Tracker Disclosed | Privacy Auditor

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p.yotpo.com: How Yotpo Tracks Your Shopping Reviews

Yotpo’s tracker, p.yotpo.com, monitors your activity on e-commerce sites with review features. It collects data on purchases and feedback to fuel marketing, at the expense of your privacy. Here’s the scoop and how to protect yourself.

What Is p.yotpo.com?

This tracker belongs to Yotpo, a platform for customer reviews and marketing tools. It follows your interactions on partnered sites to build consumer profiles, but its tracking is highly invasive.

Data It Collects

When you shop or review on a Yotpo-integrated site, it grabs:

  • IP Address: Links your digital location to your real address.
  • Purchase Behavior: Records products bought and reviews posted.
  • User Interactions: Logs clicks on reviews or ratings.
  • User ID: Assigns a unique code to track you over time.
  • Session ID: Connects actions during one visit.
  • Device Type: Detects mobile, tablet, or desktop use.
  • Browser Type: Captures details like Safari 16.0.
  • Referrer URL: Notes where you came from, like a product page.
  • Page URL: Records the exact page with Yotpo tools.
  • Timestamps: Marks every action with exact timing.

This tracking builds a detailed profile of your shopping habits.

Who Gets Your Data?

Your information is shared with:

  • E-commerce Client: Businesses using Yotpo get your review and purchase data.
  • Third-Party Marketing Provider: Uses data for targeted campaigns.
  • Analytics Provider: Processes data for consumer behavior insights.

How to Protect Yourself

Don’t let Yotpo track your shopping. Take these steps:

  • Block Trackers: Use Privacy Auditor to stop p.yotpo.com scripts.
  • Use a VPN: Hide your IP address with a trusted VPN.
  • Avoid Reviews: Don’t leave feedback on Yotpo-integrated sites.
  • Clear Cookies: Delete tracking cookies after shopping.

Combine these actions to limit Yotpo’s invasive tracking.

Sources

Warning

The p.yotpo.com tracker grabs your IP address, purchase behavior, and user ID for marketing profiles. Defend yourself with Privacy Auditor’s tools and a VPN.

Get More Privacy Tips

This is a legal disclaimer. All information is provided for educational purposes only.

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