pippio.com: LiveRamp’s Invasive Identity Tracking

LiveRamp’s tracker, pippio.com, profiles your identity across devices and platforms, collecting data to link your online activity for ad targeting. This deeply invades your privacy by connecting your digital footprint. Here’s what it does and how to resist.

What Is pippio.com?

This domain belongs to LiveRamp, a data connectivity and identity resolution platform. It tracks user behavior to link identities across sites and devices, compromising your privacy for ad personalization. As Privacy Auditors, we’re alarmed by its extensive tracking capabilities.

Data It Collects

When you browse with LiveRamp tracking, it captures:

• Device ID: Unique identifiers like GAID or IDFA for cross-device tracking.
• IP Address: Your network location, tied to physical addresses.
• Geolocation: Lat/long derived from IP for regional targeting.
• Browsing History: URLs visited and content interacted with.
• Cookie IDs: Persistent trackers like pid for identity linking.
• User Behavior: Clicks and interactions across sites.
• Browser Fingerprint: Canvas data and plugins for uniqueness.
• Operating System: Windows or Android, with build details.
• Browser Type: Chrome or Firefox, with version specifics.
• Timestamps: Precise timing of identity-linked actions.

This builds a comprehensive identity profile of your online presence.

Who Gets Your Data?

LiveRamp shares your information with:

• LiveRamp internal system for identity resolution and ad targeting.
• Third-party advertiser for personalized campaigns.
• Data broker in LiveRamp’s ecosystem for enhanced profiling.
• Government authority upon legal request, per compliance policies.

How to Protect Yourself

As Privacy Auditors, we suggest these steps to block LiveRamp:

• Use Tracker Blockers: Tools like Privacy Auditor can disable pippio.com scripts.
• Mask IP: Use a VPN like Mullvad to hide your location.
• Clear Cookies: Delete identity cookies regularly to disrupt linking.
• Browse Anonymously: Use browsers like Tor for better privacy.

Combine these for robust protection.

Sources

• LiveRamp Privacy Policy: https://liveramp.com/privacy/

This is a legal disclaimer. All information is provided for educational purposes only.