pixel.wp.com: WordPress Tracker Exposed | Privacy Auditor

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pixel.wp.com: WordPress’s Invasive Visitor Tracking

WordPress’s tracker, pixel.wp.com, monitors your visits to hosted websites, collecting data to profile your browsing for Automattic’s analytics and ads. This invades your privacy by logging your site interactions. Here’s what it does and how to resist.

What Is pixel.wp.com?

This domain is part of Automattic’s analytics system for WordPress.com-hosted sites, tracking user behavior to provide insights to site owners. It logs visitor data for ads and analytics, compromising your privacy. As Privacy Auditors, we’re concerned about its reach.

Data It Collects

When you visit a WordPress site, it captures:

  • IP Address: Your network location, tied to physical addresses.
  • Browsing History: Pages visited on WordPress sites.
  • Geolocation: Lat/long derived from IP for regional analysis.
  • Device ID: Unique identifiers for cross-site tracking.
  • User Behavior: Clicks, scroll depth, and time on pages.
  • Cookie IDs: Persistent trackers for session continuity.
  • Browser Type: Chrome or Firefox, with version details.
  • Operating System: Windows or macOS, including builds.
  • Page URL: Full path of WordPress pages viewed.
  • Timestamps: Precise timing of site interactions.

This builds a detailed map of your browsing on WordPress sites.

Who Gets Your Data?

Automattic shares your information with:

  • Automattic internal system for site analytics and ads.
  • Website owner using WordPress for visitor insights.
  • Third-party advertiser for targeted campaigns.
  • Government authority upon legal request, per compliance policies.

How to Protect Yourself

As Privacy Auditors, we suggest these steps to block WordPress tracking:

  • Use Tracker Blockers: Tools like Privacy Auditor can disable pixel.wp.com scripts.
  • Mask IP: Use a VPN like Mullvad to hide your location.
  • Clear Cookies: Delete site cookies regularly to stop profiling.
  • Browse Anonymously: Use browsers like Tor for better privacy.

Combine these for stronger protection.

Sources

Warning

The pixel.wp.com tracker collects invasive data, including your IP address, browsing history, and geolocation. Defend yourself with Privacy Auditor’s blockers and a VPN like Mullvad.

Explore Privacy Tips

This is a legal disclaimer. All information is provided for educational purposes only.

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