ptr.the-sun.com: The Sun’s Invasive Reader Tracking

The Sun’s tracker, ptr.the-sun.com, is embedded in their online news platform to monitor your reading and ad interaction habits. This data collection sacrifices your privacy for targeted content and ads. Here’s the full picture.

What Is ptr.the-sun.com?

Operated by News UK for The Sun, this domain tracks user engagement with articles, videos, and advertisements. While it fuels personalized content, it intrudes on your privacy by logging your every move. Privacy Auditor warns against such invasive practices.

Data It Collects

As you browse The Sun, it captures:

• IP Address: Links your activity to a geographic spot.
• Browsing History: Logs articles and pages you view.
• Ad Clicks: Tracks which ads you click and when.
• Session Data: Records time and actions per visit.
• Device Info: Identifies your device type and model.
• Browser Version: Notes specifics like Chrome 121.0.
• Cookie IDs: Uses tags for cross-visit tracking.

This builds a comprehensive profile of your news consumption.

Who Gets Your Data?

The Sun shares your data with:

• News UK Marketing Team: For reader profiling and ad targeting.
• Third-Party Ad Network: Partners for ad delivery.
• Analytics Provider: Contracted for behavior insights.
• Legal Entity: Complies with data requests as mandated.

How to Protect Yourself

Privacy Auditor stands by your right to online privacy. Here’s how to block this tracker:

• Use Tracker Blockers: Stop ptr.the-sun.com scripts with extensions.
• Mask with a VPN: Hide your IP address from trackers.
• Switch to Privacy Browsers: Use Firefox or Tor for safety.
• Block JavaScript: Disable scripts to halt tracking.
• Delete Cookies: Clear tags to break tracking links.

Use these methods together for maximum protection.

Sources

• The Sun Privacy Policy: https://www.thesun.co.uk/privacy/

This is a legal disclaimer. All information is provided for educational purposes only.