pub.doubleverify.com: DoubleVerify’s Ad Verification Tracker | Privacy Auditor

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pub.doubleverify.com: DoubleVerify’s Invasive Ad Tracking

DoubleVerify’s tracker, pub.doubleverify.com, is used to confirm that ads are viewed by real users, but it collects intrusive data about your browsing and device in the process. This sacrifices your privacy for ad metrics. Here’s what you need to know.

What Is pub.doubleverify.com?

DoubleVerify operates this domain to verify ad impressions and combat fraud. It monitors your interaction with ads across websites, but this tracking invades your personal space online. Privacy Auditor exposes the hidden cost of such tools.

Data It Collects

When you encounter ads verified by DoubleVerify, it logs:

  • IP Address: Tracks your location via your digital ID.
  • Ad Views: Records which ads you see and duration.
  • Click Data: Captures ad clicks with timestamps.
  • Device Fingerprint: Combines browser and hardware details.
  • Browser Info: Logs specifics like Firefox 116.0.
  • Geolocation: Estimates your area from IP or settings.
  • Cookie IDs: Uses tags for ongoing tracking.

This data creates a detailed map of your ad exposure.

Who Gets Your Data?

DoubleVerify shares your information with:

  • Ad Agency: Uses DoubleVerify for impression validation.
  • Third-Party Adtech Partner: Integrated for campaign metrics.
  • Cloud Provider: Hosts DoubleVerify’s data systems.
  • Government Agency: Complies with legal data requests.

How to Protect Yourself

Privacy Auditor fights for your digital privacy. Here’s how to block this tracker:

  • Deploy Tracker Blockers: Stop pub.doubleverify.com scripts.
  • Use a VPN: Conceal your IP address from trackers.
  • Choose Privacy Browsers: Opt for Firefox or Tor.
  • Disable JavaScript: Halt tracking scripts via settings.
  • Clear Cookies: Remove tags to disrupt tracking.

Stack these defenses for better privacy.

Sources

Warning

The pub.doubleverify.com tracker grabs data like your IP address and ad views. Protect yourself with Privacy Auditor’s tools and a VPN.

Get Privacy Tips

This is a legal disclaimer. All information is provided for educational purposes only.

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