reporting-api.gannettinnovation.com: Gannett’s News Tracker

Gannett’s reporting-api.gannettinnovation.com monitors your activity on its digital news platforms, collecting data to tailor content and ads. This tracker invades your privacy by logging detailed interactions. Here’s what it captures and how to stop it.

What Is reporting-api.gannettinnovation.com?

This domain is tied to Gannett, a major media company owning numerous news outlets. It tracks user behavior on sites like USA Today to feed analytics and ad systems, often without transparent consent, compromising your privacy.

Data It Collects

When you read news on Gannett sites, it grabs:

• IP Address: Ties your activity to locations like home.
• Geolocation: Narrows down your city or area via IP.
• User Behavior: Tracks page views, clicks, and time on articles.
• Device ID: Logs identifiers for cross-device tracking.
• Event Data: Records actions like ‘article read’ with timestamps.
• Cookie IDs: Uses trackers to follow you across sessions.
• Browser Data: Notes type and version, like ‘Safari 16.3’.
• Device Info: Captures OS and model, such as ‘macOS Ventura, MacBook Pro’.
• Referrer URL: Logs where you came from, like social media.
• Page URL: Records full addresses of content visited.

This data shapes a profile for content and ad targeting.

Who Gets Your Data?

Gannett shares your information with:

• Gannett’s Internal Analytics Team: Uses data for content targeting.
• Third-Party Ad Partner: Companies for personalized ads.
• Cloud Service Provider: Hosts Gannett’s data systems.
• Legal Authority: Data shared upon request per privacy terms.

How to Protect Yourself

Secure your privacy with these measures:

• Block Trackers: Use Privacy Auditor to halt Gannett scripts.
• Use a VPN: Hide your IP with tools like Mullvad.
• Clear Cookies: Delete tracking cookies regularly.
• Browse Privately: Use incognito mode or privacy browsers like Tor.

Stack these actions for better protection against tracking.

Sources

• Gannett Privacy Policy: https://www.gannett.com/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.