s.richaudience.com: RichAudience’s Invasive Ad Tracking

RichAudience operates s.richaudience.com to track your online activity for targeted advertising via real-time bidding. This builds detailed profiles, eroding your privacy. Learn its tactics and how to resist.

What Is s.richaudience.com?

This domain monitors user behavior on sites with RichAudience ads, logging data for ad personalization. It’s a practice Privacy Auditors view as a privacy violation.

Data It Collects

When you visit a site with their ads, it captures:

• IP Address: Locates you to a city or region.
• Browsing History: Tracks sites with RichAudience ads.
• Cookie IDs: Uses tags for persistent tracking.
• User ID: Connects actions to a profile.
• Session ID: Monitors activity in one session.
• Page URL: Records exact ad pages.
• Referrer URL: Notes your origin, like a search.
• Device Type: Identifies your hardware.
• Browser Type: Logs browser specifics.
• Operating System: Captures OS details.
• Ad Interaction: Tracks ad clicks or views.

This data fuels invasive ad targeting.

Who Gets Your Data?

Your information is shared with:

• Advertisers: For targeted campaigns via RichAudience.
• Demand-Side Platforms: In real-time bidding.
• Data Brokers: For profile enhancement.
• Legal Authorities: If required by law, per policy.

How to Protect Yourself

Privacy Auditors recommend these steps:

• Block Trackers: Stop s.richaudience.com with Privacy Auditor.
• Use a VPN: Hide your IP with Mullvad.
• Opt for Privacy Browsers: Use Firefox or Tor.
• Reject Cookies: Block tracking tags.
• Limit JavaScript: Prevent ad scripts, risking site issues.

Combine these for robust protection.

Sources

• RichAudience Privacy Policy: https://richaudience.com/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.