scorecardresearch.com: comScore’s Invasive Audience Tracking

comScore operates scorecardresearch.com to track your online activity for media measurement and ad targeting. This builds detailed audience profiles, eroding your privacy. Learn its tactics and how to resist.

What Is scorecardresearch.com?

This domain monitors user behavior on sites with comScore tracking, logging data for audience analytics. It’s a practice Privacy Auditors view as a privacy violation.

Data It Collects

When you visit a tracked site, it captures:

• IP Address: Locates you to a city or region.
• Browsing History: Tracks sites with comScore scripts.
• Cookie IDs: Uses tags for persistent tracking.
• User ID: Connects actions to a profile.
• Session ID: Monitors activity in one session.
• Page URL: Records exact pages.
• Referrer URL: Notes your origin, like a search.
• Device Type: Identifies your hardware.
• Browser Type: Logs browser specifics.
• Operating System: Captures OS details.
• Timestamps: Marks precise times.

This data fuels invasive profiling.

Who Gets Your Data?

Your information is shared with:

• Media Clients: For audience measurement via comScore.
• Advertisers: For targeted ad campaigns.
• Analytics Partners: For deeper profiling.
• Legal Authorities: If required by law, per policy.

How to Protect Yourself

Privacy Auditors recommend these steps:

• Block Trackers: Stop scorecardresearch.com with Privacy Auditor.
• Use a VPN: Hide your IP with Mullvad.
• Opt for Privacy Browsers: Use Firefox or Tor.
• Reject Cookies: Block tracking tags.
• Limit JavaScript: Prevent tracking scripts, risking site issues.

Combine these for robust protection.

Sources

• comScore Privacy Policy: https://www.comscore.com/About/Privacy-Policy

This is a legal disclaimer. All information is provided for educational purposes only.