sync.go.sonobi.com: Sonobi’s Invasive Programmatic Ad Tracking

Sonobi operates sync.go.sonobi.com to synchronize user data for programmatic advertising, crafting detailed ad profiles at the expense of your privacy. Here’s what this tracker does and how to combat it.

What Is sync.go.sonobi.com?

This subdomain belongs to Sonobi, an adtech company specializing in programmatic ad delivery. It syncs data to target ads across websites, using invasive tracking methods. Privacy Auditors are concerned about the depth of personal data collected.

Data It Collects

When you encounter Sonobi’s network, it grabs:

• IP Address: Links activity to your location.
• Geolocation: Estimates location via IP.
• Device ID: Tracks across devices.
• Browsing History: Logs pages and time spent.
• Ad Interactions: Records clicks and impressions.
• Cookie IDs: Follows you across sessions.
• Browser Fingerprint: Captures unique settings.
• User-Agent: Notes browser and device info.
• Referrer URL: Tracks traffic source.
• Timestamps: Logs action times.

This builds a comprehensive ad profile.

Who Gets Your Data?

Sonobi shares your information with:

• Advertiser: Targets ads via Sonobi’s platform.
• Adtech partner: Uses data in real-time bidding.
• Third-party analytics provider: Processes data.
• Cloud service provider: Stores your info.
• Government authority: Complies with legal requests.

How to Protect Yourself

Privacy Auditors recommend these steps against sync.go.sonobi.com:

• Block Trackers: Use Privacy Auditor’s tools to stop scripts.
• Hide IP: Mask location with a VPN like Mullvad.
• Privacy Browsers: Opt for Firefox or Tor.
• Disable JavaScript: Prevent tracking scripts.
• Clear Cookies: Wipe tags regularly.

Use these together for stronger defense.

Sources

• Sonobi Privacy Policy: https://sonobi.com/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.