tag.researchnow.com: Dynata’s Invasive Survey Tracking

The tracker tag.researchnow.com is tied to Dynata, formerly Research Now, and collects data for market research through surveys. It invades your privacy by profiling your online behavior and responses. Here’s the breakdown.

What Is tag.researchnow.com?

Dynata uses this domain to track users for survey recruitment and market analysis. It monitors your activity to build consumer profiles, often without transparent consent, undermining your privacy.

Data It Collects

When you encounter Dynata’s tracker, it gathers:

• IP Address: Ties your activity to a specific location.
• Survey Responses: Logs detailed answers tied to demographics.
• Browsing Behavior: Tracks sites visited before surveys.
• Geolocation: Estimates your city or region via IP.
• Cookie IDs: Follows you across sessions with unique tags.
• Device Data: Records browser, OS, and device details.
• Page URL: Captures full URLs prompting surveys.
• Referrer URL: Notes the source leading to participation.

This data forms a detailed consumer profile for research.

Who Gets Your Data?

Dynata shares your information with:

• Market Research Client: Analyzes behavior from your data.
• Third-Party Partner: Processes survey and tracking info.
• Advertising Firm: Targets you based on responses.
• Legal Entity: Shares IP and responses if legally compelled.

How to Protect Yourself

Privacy Auditor recommends these steps to block Dynata’s tracking:

• Block Trackers: Stop tag.researchnow.com with Privacy Auditor’s paid tools.
• Mask IP: Use a VPN like Mullvad to hide your location.
• Opt for Privacy Browsers: Use Firefox or Tor for anonymity.
• Avoid Surveys: Don’t engage with prompts tied to this tracker.

Use these defenses to safeguard your data.

Sources

• Dynata Privacy Policy: https://www.dynata.com/privacy-policy/

This is a legal disclaimer. All information is provided for educational purposes only.