tms.delta.com: How Delta Air Lines Tracks Your Travel Activity

Delta Air Lines’ tracker, tms.delta.com, monitors your activity on their website, logging booking and travel data for personalized offers. This invasive tracking erodes your privacy. Discover what it collects and how to stop it.

What Is tms.delta.com?

This domain is part of Delta’s tracking system, capturing your interactions on their site. It profiles your travel preferences for targeted ads and offers. As Privacy Auditors, we’re alarmed by how it logs personal travel details.

Data It Collects

When you use Delta’s site, it grabs:

• IP Address: Reveals your location, down to a city.
• Booking Data: Tracks flight searches and purchases.
• Location Data: Logs travel origins and destinations.
• User ID: Links actions to your Delta account.
• Device ID: Marks your device with a unique code.
• Cookie IDs: Uses trackers to follow you over time.
• Browser Details: Records browser type and version.
• Operating System: Notes your OS, like macOS 14.
• Page URL: Tracks pages visited on Delta’s site.
• Timestamps: Logs actions with exact timing.

This creates a detailed travel profile about you.

Who Gets Your Data?

Your data is shared with:

• Delta Marketing Team: Uses data for tailored offers.
• Advertising Partner: Delivers targeted travel ads.
• Third-Party Analytics Provider: Analyzes behavior.
• Legal Authority: Shared if legally required.

How to Protect Yourself

Privacy Auditors encourage you to take control:

• Block Trackers: Use Privacy Auditor tools to stop tms.delta.com scripts.
• Hide IP Address: Mask location with a VPN like Mullvad.
• Use Privacy Browsers: Limit data with Firefox or Tor.
• Clear Cookies: Delete tracking data regularly.
• Avoid Logging In: Book as a guest to limit account linking.

Combine these to reduce Delta’s tracking.

Sources

• Delta Privacy Policy: https://www.delta.com/us/en/legal/privacy-and-security

This is a legal disclaimer. All information is provided for educational purposes only.