tru.am: True Anthem’s Invasive Social Tracking

True Anthem’s tracker, tru.am, monitors your social sharing and content engagement, collecting data to profile your interests. This invades your privacy for content personalization. Here’s what it does and how to resist.

What Is tru.am?

This domain is tied to True Anthem, a platform for social media analytics and content distribution. It tracks how you share and engage with content. As Privacy Auditors, we’re concerned about the personal data it extracts.

Data It Collects

When you share or interact via True Anthem, it captures:

• IP Address: Links your activity to a physical location.
• User ID: Assigns a unique identifier to track your actions.
• Social Shares: Logs content you share or engage with.
• Browsing History: Tracks visited sites for content relevance.
• User-Agent: Notes browser and OS, like ‘Chrome 123.0’.
• Page URL: Records pages during sharing activity.
• Referrer URL: Tracks where you came from, like a social link.
• Timestamps: Marks every event with precise timing.

This builds a profile of your social habits for targeting.

Who Gets Your Data?

True Anthem shares your information with:

• Content Publisher: Companies using True Anthem access your engagement data.
• Third-Party Marketing Partner: Analyzes your behavior for campaigns.
• Cloud Provider: Stores your data on their servers.
• Government Entity: Complies with legal requests, potentially sharing your IP or user ID.

How to Protect Yourself

Privacy Auditors are dedicated to safeguarding your data. Here’s how to block True Anthem:

• Use Tracker Blockers: Install extensions or Privacy Auditor’s service to stop scripts from this domain.
• Mask with a VPN: Hide your IP using a tool like Mullvad.
• Choose Privacy Browsers: Opt for Firefox with strict settings or Tor.
• Disable JavaScript: Block tracking scripts, though some features may not work.
• Clear Cookies: Wipe cookies regularly to disrupt tracking.

Combine these defenses to limit True Anthem’s data collection.

Sources

• True Anthem Privacy Policy: https://www.trueanthem.com/privacy-policy/
• True Anthem Website: https://www.trueanthem.com/

This is a legal disclaimer. All information is provided for educational purposes only.