visitor.omnitagjs.com: Omniture Tracker Exposed | Privacy Auditor
- Privacy Auditor Research Team
- Privacy , Trackers
- June 13, 2025
Table of Contents
visitor.omnitagjs.com: Omniture’s Invasive Behavior Tracking
Omniture’s tracker, visitor.omnitagjs.com
, under Adobe, follows your website activity to feed marketing and analytics tools, building detailed profiles. This invades your privacy for commercial gain. Here’s what it does and how to resist.
What Is visitor.omnitagjs.com?
This domain is tied to Omniture, part of Adobe’s analytics suite. It tracks user behavior across sites for marketing insights. As Privacy Auditors, we’re concerned about the depth of data collection this enables.
Data It Collects
When you visit sites with Omniture integration, it captures:
- IP Address: Links your activity to a physical location.
- Cookie ID: Assigns a unique tracker to follow you across sites.
- User ID: Identifies you across multiple sessions.
- Browsing History: Logs visited sites for behavior analysis.
- Page URL: Records pages during tracking.
- Referrer URL: Tracks where you came from, like a campaign link.
- User-Agent: Notes browser and OS, like ‘Chrome 120.0’.
- Timestamps: Marks every event with precise timing.
This builds a detailed profile for marketing purposes.
Who Gets Your Data?
Omniture (Adobe) shares your information with:
- Internal Marketing System: Uses your data for Adobe analytics.
- Third-Party Client: Companies using Adobe tools access your behavior data.
- Cloud Provider: Stores your data on their servers.
- Government Entity: Complies with legal requests, potentially sharing your IP or user ID.
How to Protect Yourself
Privacy Auditors are committed to defending your digital privacy. Here’s how to block Omniture:
- Use Tracker Blockers: Install extensions or Privacy Auditor’s service to stop scripts from this domain.
- Mask with a VPN: Hide your IP using a tool like Mullvad.
- Choose Privacy Browsers: Opt for Firefox with strict settings or Tor.
- Disable JavaScript: Block tracking scripts, though some features may not work.
- Clear Cookies: Wipe cookies regularly to disrupt tracking.
Combine these defenses to limit Omniture’s data collection.
Sources
- Adobe Privacy Policy: https://www.adobe.com/privacy/policy.html
- Adobe Documentation: https://experienceleague.adobe.com/
Warning
The visitor.omnitagjs.com
tracker grabs data like your IP address and browsing history for marketing analytics. Protect yourself with Privacy Auditor’s tools and a VPN like Mullvad.
This is a legal disclaimer. All information is provided for educational purposes only.
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