ws.zoominfo.com: ZoomInfo’s Invasive Professional Tracking

ZoomInfo’s tracker, ws.zoominfo.com, collects your professional data and online activity, building profiles for sales and marketing leads. This invades your privacy by targeting your business behavior. Here’s what it does and how to resist.

What Is ws.zoominfo.com?

This domain is part of ZoomInfo’s platform for business intelligence and sales leads. It tracks professional activity across sites. As Privacy Auditors, we’re alarmed by the depth of personal and business data collection this enables.

Data It Collects

When you visit sites with ZoomInfo integration, it captures:

• IP Address: Links your activity to a physical location.
• Email Address: Captures your work email for identification.
• User ID: Assigns a unique identifier for tracking.
• Browsing History: Logs sites tied to business activity.
• Company Data: Tracks firmographic details if available.
• User-Agent: Notes browser and OS, like ‘Chrome 121.0’.
• Page URL: Records pages during tracking.
• Timestamps: Marks every event with precise timing.

This builds a detailed profile of your professional identity.

Who Gets Your Data?

ZoomInfo shares your information with:

• Business Client: Companies using ZoomInfo access your professional data.
• Third-Party Marketing Partner: Enriches data for sales campaigns.
• Cloud Provider: Stores your data on their servers.
• Government Entity: Complies with legal requests, potentially sharing your IP or email.

How to Protect Yourself

Privacy Auditors are committed to defending your digital privacy. Here’s how to block ZoomInfo’s tracking:

• Use Tracker Blockers: Install extensions or Privacy Auditor’s service to stop scripts from this domain.
• Mask with a VPN: Hide your IP using a tool like Mullvad.
• Choose Privacy Browsers: Opt for Firefox with strict settings or Tor.
• Disable JavaScript: Block tracking scripts, though some features may not work.
• Clear Cookies: Wipe cookies regularly to disrupt tracking.

Combine these defenses to limit ZoomInfo’s data collection.

Sources

• ZoomInfo Privacy Policy: https://www.zoominfo.com/about-zoominfo/privacy-policy
• ZoomInfo Documentation: https://www.zoominfo.com/resources/

This is a legal disclaimer. All information is provided for educational purposes only.