zc.adswizz.com: AdsWizz Tracks Your Audio Ad Habits

zc.adswizz.com is a tracker from AdsWizz, part of SiriusXM, focused on monitoring how you engage with audio ads in podcasts and streams. It builds profiles for targeted advertising, eroding your privacy. Here’s what it does and how to resist.

What Is zc.adswizz.com?

This domain tracks audio ad interactions, capturing data on what you listen to and how you respond to ads. It’s not just about ad delivery—it’s about dissecting your listening habits. As Privacy Auditors, we’re concerned by its invasiveness.

Data It Collects

This tracker logs:

• IP Address: Pinpoints your location to a region.
• Device ID: Tags your specific device.
• Ad Engagement: Records plays, skips, or clicks.
• Listening Behavior: Tracks accessed podcasts or streams.
• Browser Data: Notes type (e.g., ‘Firefox 110.0’).
• Cookie IDs: Follows you across platforms.
• Timestamps: Captures interaction times.

This maps out your audio preferences in detail.

Who Gets Your Data?

Your info is shared with:

• SiriusXM: For internal ad analysis.
• Advertiser: Using AdsWizz for metrics.
• Third-party adtech partner: In SiriusXM’s network.

How to Protect Yourself

Privacy Auditors advise:

• Block Trackers: Stop zc.adswizz.com with extensions.
• Use a VPN: Conceal your IP with Mullvad.
• Limit Ad Exposure: Avoid ad-heavy audio platforms.

Combine these for stronger privacy.

Sources

• AdsWizz Privacy Policy: https://www.adswizz.com/privacy-policy/
• SiriusXM Privacy Policy: https://www.siriusxm.com/privacy

This is a legal disclaimer. All information is provided for educational purposes only.